What is AdEx?
AdEx is completely transparent and built on top of Ethereum smart contracts.
We believe we can empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process, consumers included.
website http://www.adex.network/
TokenWithin the AdEx ecosystem, the AdEx token (ADX) will be used internally to buy or sell
advertising space and time.
Advertisers would be able to create ads, and then place bids for them, setting the bid in ADX
token. The advertisers may bid for a specific number of impressions, clicks or conversions
(e.g. sign-ups, purchases, etc.). Once the Publisher accepts a bid, the token will be frozen
until the Publisher proves that they have completed the goal. When that happens, the token
is transferred to the Publisher’s balance.
Certain actions within the network would be incentivized by the creation of additional tokens,
which will be received by whomever committed that action. This will ensure slow, on-demand
inflation of the token so that there’s enough in circulation for the network to be healthy and
usable.
Roadmap
Stage 1: Research: Completed
June 2016 - June 2017
During this stage we researched the feasibility of the vision to create a
decentralized and transparent ad network. We worked closely with the
WINGS Foundation and other advisors to arrive at the current concept and
assemble a suitable team.
Stage 2: Token Crowdsale
June 2017 - July 2017
This stage marks the deployment of the first AdEx smart contract and the
announcement of ADX token. The ADX token will launch with the help of
WINGS.
There will be a crowdsale in which 80% of the ADX token will be offered
and the rest will be distributed to the team, advisors, bounty program and
WINGS DA.
The crowdsale is necessary to fund the development of the prototype and
the business development required to drive initial adoption.
Stage 3: Prototype
July 2017 - February 2018
The first AdEx prototype will be delivered as early as February 2018, and it
will include a basic ad bidding system with a front-end for advertisers and a
front-end for publishers, as well as an SDK for publishers.
This prototype will focus on native advertising and display advertising.
It will be completely open-source and independently audited.
Stage 4: Adoption and Improvement
February 2018 - January 2019
This stage will include heavy business development. The software
development will be driven by the market needs and feedback as we
drive the adoption of the AdEx system.
This stage will bring massive improvements to the user targeting and
reporting.
We also plan to enhance the user experience - most importantly, we will
work towards making the integration of the publisher SDK as easy as
possible.
Additionally, we will bring other forms of advertising during this stage,
such as video advertising.
Stage 5: AdEx V2
Starting January 2019
AdEx V2 will be a technological re-vamp to focus on scalability, as AdEx
is adopted by more and more publishers and advertisers.
This stage involves bringing AdEx to other blockchains, for example RSK
and aeternity.
Bounty Campaign
There will be 2,000,000 ADX tokens reserved for the bounty program:
150 000 ADX will be given to translators;
300 000 ADX will be given for to the Bitcointalk signature campaign;
125 000 ADX will be given for the Facebook campaign;
125 000 ADX will be given for the Twitter campaign;
150 000 ADX will be given for joining Slack/Telegram;
1 250 000 ADX will remain for additional rewards.
To see more details about the rewards you get, and to claim rewards, please go to https://bounty.adex.network.
A signature campaign will be announced in a few days in a new thread here in Altcoin - Announcements.
Join our Telegram if you want to know more about the bounty program: https://t.me/joinchat/AAAAAEQWKvGzPzt6KFmGWw
Website: http://www.adex.network/
